BOOKNESE is not just an online bookstore. BOOKNESE is an ecosystem of Bhutanese books, their writers, their readers, and the bookstores where they are sold at. It’s the platform that is making an extra effort to celebrates Bhutanese literature because if we don’t, no one else will. 

BOOKNESE is archiving and exhibiting every book ever written by Bhutanese so that we could come to appreciate that a small country has produced so many works of literature, perhaps the highest per capita in the world. We showcase and promote every book with equal passion and unbiased attention. 

BOOKNESE aspires and works towards becoming that national archive where anyone interested in Bhutanese literature will come to seek authentic and reliable information so that no one will have to rely on random third-party online sources. 

BOOKNESE ensures that every book receives its fair share of readers and that the content of the book is discussed objectively, reviewed fairly, and judged for its worth. BOOKNESE has established ways to celebrate good books, critique bad ones, and ensure that no writer is disillusioned by a few good reviews from close friends, or disheartened by a few bad reviews from jealous readers. 

BOOKNESE guarantees every book gets equal access to the market; ​the ​market that is enhanced through ​a network of bookstores​ that is made accessible from any dzongkhag through this online platform. Booknese establishes trust and goodwill with the bookstores and sources books from them and expands their reach beyond their towns to the whole of the nation and even beyond.  

BOOKNESE is a nonprofit venture, not because we aren't interested in profit but because there is no way we will ever make a profit out of books, especially Bhutanese books. It's, therefore, more profitable not to do this business but if we don't do it, who's going to do it?